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Breakthrough Ideas for Greater Real Estate Success!

31 Ways To Build A Profitable Business—Part EIGHT

I've saved one of the most important ideas for last. In the final installment of our "Build a Profitable Business" series, you'll learn a simple skill that can help you deliver outrageously-superior service to your clients every single time, manage multiple priorities with ease, maximize your income, and cut your work-effort in half or more - all at the same time.

#31 - How To "Systemize" Your Business to Run Like a Swiss Watch - Even When You're Not There!

In my short 34-year career, I've seen just 2-types of real estate practices: Those who are operating with solid systems, and those who aren't.

The ones with great systems are apparent: They're flooded with hungry clients, give outstanding service, and make people want to come back time and again, and rave about them to anyone within earshot. And they're seen as different - heads and tails above everyone else.

The businesses (and real estate practices) without systems are very evident too: Inconsistent product or service, management by exception, complaints and leaving their clients wondering how they stay in business.

This subject is so important to your ultimate success that I wrote an entire chapter on the subject in my recently released course, "The Ultimate Real Estate Success Secret™" (Download your Free copy by Clicking Here), and included it in our Archives (Read the Article by Clicking Here).

Check them both out, and see how taking just 8 minutes can open up new doors to your success.

How to Get Clients to Read Your Email

Research shows that one of the most important elements in getting your email read is the text in the "from" line of your message. According to Bredin Business Information (2007) "64% of small businesses execs said they decide whether or not to open the (email) newsletter based on who (sic) it's from."

Readers need to see someone familiar in the "from" line, and that might not be your name. The decision to open an email is made in a split second, and you want to do everything possible to make them "click". Unless your name is well known, you might be better off using your broker's business name. So instead of using "Bob Realtor" in the from line you would use "Excellent Realty".

The only way to know for sure is to test it. Send one group of emails using your name and another using your company name. Then monitor the number of "opens" through your email service. You'll quickly know whether your name or your company's name is most effective.

Quick Tip…

“Here’s a great idea Jessica Tripp uses to increase readership of her Service For Life!® direct-response newsletter ( And the great thing is, this same method can be used to improve the results from any mailing you do – whether to a farm or your SOI (house list)…

“Instead of doing a ‘Client of the Month’, I do a ‘Friend or Neighbor of the Month’. I randomly select someone’s name from my contact list and give them a $25 gift certificate to a local restaurant. They have to call me to claim their prize. Just this month, I started printing ‘Look inside to see if you are the winner of a $25 gift certificate to (the local restaurant)’ on the outside of the envelope to entice more people to open it.”

Submitted by Jessica Tripp, REALTOR® (Thanks Jessica!)

Help Us Become the Most Valuable Network on Earth For Real Estate Professionals:

Real estate can be a tough business. Even top agents need a continuous flow of guidance, support and new ideas to keep going strong. When you share your tips, strategies and ideas for growing a more successful business, everyone wins! And if you submit an idea, you automatically become eligible to WIN a BRAND NEW iPod Nano. So don’t be shy: Tell us what you do to build and run your business successfully.

Help Clients Beat Credit Problems with Multiple Lenders

With credit tight these days, it's more important than ever to give your clients choices. There's nothing worse than having a deal go south because your client can't qualify for a mortgage. Cheryl has found a way to make sure her deals close by giving clients a variety of financing options. (See an example of how an agent/lender resolved a credit glitch in the "Horror Story" below.)

"Some REALTORS® prefer to have one lender finance all of their deals. They often find reasons for doing this (familiarity, easier for the agent, build relationships, etc.). But does that help your client or does it just make things easier for you?

"My experience has been that credit issues can come up any day. Sometimes the credit issues are real, and sometimes not. There can be errors in a person's credit history, health issues that lead to bad credit or even identity theft.

But when you help clients clear up credit issues, you can sell more homes. One way to do this is to make sure you have multiple lenders with a variety of programs to meet your client's needs.

"Of course, not everyone should own a home. Some people really do need to rent, and others need a little help overcoming circumstances that are difficult in life. Learn to know the difference--and care about everyone.

Horror Story: Credit Glitch and the Value of Going the Extra Mile

"A 'WOULD BE' horror story (and lost commission!): I had been working with a client that was Buying and flipping properties. We had just closed on a property 30 days before and were due to close on another in the next few days.

When I contacted the lender regarding docs I was told there was a problem. I rushed over to my client to get the scoop. I was told that the lender just told him there was a tax lien that just showed up on his credit. He was swamped at work and could not travel the 20+ miles to the county building to find out what was going on.

So I had him sign a power of attorney and went to work with the county.

Turns out the lien was on a property that my client had purchased and flipped prior to our Business relationship. The county was way behind on their supplement tax bills and had mailed the supplement to the new owner instead of my client. (It was also missed at escrow). I picked up a check from my client late that day to pay the tax bill and was at the county office when it opened the next day.

I spoke to the department head, who gave me the necessary documents we needed to forward to the prospective lender so they could remove the contingency, and were able to fund the deal. We closed 3 days later.

This client has remained loyal and refers friends and family as does the lender. After 20+ years in the business the lender said he has never had a REALTOR go the extra mile for a client."

Issue #1124