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Breakthrough Ideas for Greater Real Estate Success!

7 Surefire Ways to Build Your Business

I once had an agent ask me if I knew just one marketing strategy that was so powerful you could get 500 clients from it. My answer was, "I don't know one strategy that will get you 500 clients, but I know 500 strategies to get one client."

There really isn't "one" way to succeed in real estate - not for everyone in every area. There's no one miracle strategy or widget that'll do it all.

But from nearly every top agent I've ever met, I've found that ultimately they generate most of their clients through some type of credible relationship - whether the client already knew them (or knew of them) or was referred to them from a trusted friend or source.

Established agents generate as much as 90% of their business this way.

But what about the rest of agents who don't have massive lists of past clients and huge market awareness? Is there help for the new or hungry agent wanting to get to the next level?

Help Us Become the Most Valuable Network on Earth For Real Estate Professionals:

Real estate can be a tough business. Even top agents need a continuous flow of guidance, support and new ideas to keep going strong. When you share your tips, strategies and ideas for growing a more successful business, everyone wins! And if you submit an idea, you automatically become eligible to WIN a BRAND NEW iPod Nano. So don’t be shy: Tell us what you do to build and run your business successfully.

A Million Dollar Lead Generation System

"This Lead Generation idea that has brought me millions in gross commissions. When I represent a buyer, once we go into escrow, I begin to get them excited about my 'After Sales Program' and tell about things like: How I will keep in touch with them, send them referrals of trade people they might need, monthly newsletters with valuable information, and my Client Appreciation Parties they will be invited to.

"They love it, but the one I really am excited about it the 'House Warming Party' I am going to give them a few months after they move in to their new home. All expenses, food, invitations, RSVPs down to the very last detail will be provided by me. All they need to do is provide me with is their guest list of family and friends with the addresses and phone numbers."


“When I go on a listing appointment I remove my watch. The significance of the subliminal communication to my potential client is: I am on their timetable and not in a hurry to get through the appointment. This may not seem like an issue to some people but it does work in my favor most of the time.”

Submitted by Peter Prosser, REALTOR® (Thanks Pete!)

An Open House Strategy That Multiplies Your Listings

"Have you ever noticed that when one house comes on the market that another house in the same block comes on a few weeks later? When we list a home we usually put it in the computer on a Friday or Saturday with agent remarks saying no show or preview until Sunday Open House 1:00 - 4:00 PM. Then on Saturday we go out and knock about 25 to 30 neighbors doors and give them a flyer on the house inviting them to come to the open house.

"Two things happen: 1) We meet other people on the street that are thinking of selling, and often are able to list their house as well. 2) We get a large number of the neighbors to attend the open house. If other agents bring clients it creates an atmosphere that 'We better hurry and buy this before someone else does. Look at how many people are here.' It works, and we sell many houses in one day."

Horror Story: How To Tell You Have A Sure Sale

"I had a showing recently and had my hubby drive me there due to mechanic problems with my vehicle. When I returned to the car, he said he knew for sure that my clients were going to purchase the house.

"Puzzled, I asked how he could possibly know that. The husband/client had told his wife & I he was going to check out the garage again. In reality, my husband saw him come outside and 'mark his territory'!

"Now, when I see them, there will be an automatic smile on my face!"

iPod Giveaway!

Why is Agent Sue Sprague Smiling These Days?

Why…She just won a brand new, shiny iPod Nano by participating in our “Share Your Best Stuff” program. We’re giving away one iPod a month…and you can get in on the drawing just by sharing your very best marketing, sales or other idea that helps you be more successful in your practice! So get involved…everyone profits!

Issue #1114