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Breakthrough Ideas for Greater Real Estate Success!
In this issue...

The results of our REALTOR® on-line poll.
We asked “How is your real estate business doing in this down market?”
Here's what you said:
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How to Avoid the Ravaging Effects of BURNOUT!

I always knew that practicing real estate was stressful. But what I didn't realize was that the real estate profession is ranked in the top 15 "burnout" professions in America. Right up there with air traffic controllers, SWAT police officers and NCAA coaches, real estate agents not only feel the pressure to perform, but frequently sacrifice their personal and family lives for their jobs.

Yet not all feel this way. How is it that some people love the craziness of the business, while others feel overwhelmed and stressed to the point of collapse?

Not long ago, I met a person who shared an interesting observation about stress. She said that people feel stressed when their OBLIGATIONS exceed their COMMITMENT level. In essence, we create struggle and resistance in our lives when we take on obligations, duties and expectations that are inconsistent with our commitment level (deepest desire) to perform them.

This person also shared with me five helpful tips for lowering stress levels and creating a life and career of greater balance. And given the "hot topic" lately, I thought I'd share them with you…

Help Us Become the Most Valuable Network on Earth For Real Estate Professionals:

Real estate can be a tough business. Even top agents need a continuous flow of guidance, support and new ideas to keep going strong. When you share your tips, strategies and ideas for growing a more successful business, everyone wins! And if you submit an idea, you automatically become eligible to WIN a BRAND NEW iPod Nano. So don’t be shy: Tell us what you do to build and run your business successfully.

Use “Hot Button” Words to Multiply Ad Response

"I have a page in Harmon Homes every month that summarizes all of the homes that in one way or another offers buyers an advantage.

Homes with words like: HUD, Seller Financing, Foreclosure, Simple Assumption, Qualified Assumption, Owner 2nd, Owner Assistance, Bank Owned, Short Sale, Lease Option/Rent To Own.

I list the number available in each category as of the date I submit the ad. I also show the Price Range for each category.

I average 1 transaction a month from this ad. It costs me $200 and my average commission is $4,500 net!"


This Principle has direct application to EVERY AREA OF OUR LIVES!




So Hope To Reach Our Goals Always.......................

Submitted by Sevgi Orhun, REALTOR® (Thanks Sevgi!)

Turn House Junk into Cash

"I had a recent opportunity to speak to a prominent probate attorney. He was acting on behalf of one of my client's neighbors. During the conversation I learned that the real property he had to liquidate included a great deal of personal property that was left in and around the residence. I asked if he had any specific plans for the personal property and he said he only wanted it removed so the real estate could be sold and his probate fee collected.

Being Johnny on the spot, I offered to have the property (much of it trash and construction debris) removed at no cost. He agreed and gave me the keys to the property and said I would have approximately 1 week to complete the job or he would have to hire a salvage company.

After a brief walk-through and inspection, I determined that I would be able to put out most of the materials on pick-up day for waste removal. I managed to garage sale many of the smaller items and earn a nice profit of $600.00 from simply asking the attorney what his plans were for disposition.

One item in particular that seemed to be a major problem was an abandoned old car in the garage. The car was dirty and looked like it hadn't been operational for years and was sitting on 4 flat tires. I called for a flat bed tow truck to remove the vehicle so I could finish cleaning the garage. To my surprise and delight, after cleaning up the car and putting on 4 new tires and performing some minor engine work, the car looked and ran beautifully. Turns out it was a classic 1966 Pontiac GTO convertible worth in the neighborhood of $40,000.00 Not bad for a week's work on the fly."

* Interesting Stat of the Day *

According to a study by the NAR, 10 percent of baby boomers indicate they plan to buy some form of real estate within the next year.

--National Association of Realtors®

Horror Story: Cold Blooded Cold Call

"I did my first cold call on a person in our subdivision. Seemed safe enough, and luckily my husband knew where I was going.

I was invited in, seated at his kitchen table along with his pit bull, and a crack pipe in the ashtray. He was on the phone to his sister and informed her that he was listing his home with me because I was 'pretty'.

Moments later (his sister) called and asked to speak to me and told me that anything he signed would be void because he had just gotten out of the 'institution'. I tried gracefully to make my exit during the next 1 1/2 hours during which the conversation ranged from the fact that his yard was booby-trapped with bombs, 'they' were listening in to his every word through satellite, and if he said a certain word that I would probably escape safely, but he would not. He also spoke highly of Charles Manson and other such 'heroes'.

Luckily, I was able to leave with no hard feelings and (needless to say) I did not list his home. My family and I also moved out of the area shortly thereafter, following an incident where he set his home on fire and proceeded to use the firemen and policemen for target practice.

I am proud to say that I still hold the record for the most bizarre potential client in my office, and I am still a REALTOR®. I have not gone door to door since this event, nor will I ever attempt to without backup!"

Peak Performance: That Handshake May be a “Germ Shake”

How many hands do you touch in a day? If you are doing your job, your hands come in contact with a lot of people: clients, associates, vendors, prospects, attorneys, bankers. And those hands carry germs.

Keeping your hands clean is one of the most important steps you can take to avoid getting sick or spreading germs to others, according to the Centers for Disease Control. However, American's hand-cleaning habits are on the decline, based on a study by the Soap and Detergent Association (

Although 92% said they "always" washed their hands after going to the bathroom, only 28% said they "always" washed their hands after a cough or sneeze.

The percentage of people who say they wash their hands more than 10 times a day rose from 36% in 2004, but overall, almost a third of the 2006 participants say they wash their hands less than seven times a day. And when people do wash, 69% don't wash for more than 20 seconds. That's the length of time recommended by the CDC for a hand-washing session.

So how do you make sure you get your hands as clean as possible?

The CDC recommends the following:

  • Wet your hands with clean, warm running water
  • Apply soap and rub hands together to make a lather
  • Scrub all surfaces of your hands for at least 20 seconds (the time it takes to sing "Happy Birthday" twice!)
  • Rinse well under running water
  • Dry your hands using a paper towel or air dryer, using the paper towel to turn off the faucet

A little focus on these simple recommendations can keep you healthy and productive year-round.

Issue #1107