Breakthrough Ideas for Greater Real Estate Success!
Got our first eZine from you and it is Fantastic. My wife (an agent) is loving them! I will be encouraging
her to submit to you soon.
--Warm regards, Simon and Kristina
Whenever one of your clients moves, they must all do one thing: Change their address. What better service than to help them with the chore? And what better way to accumulate a lot of names, and make an offer to those people on their "change of address" list? Kathleen Cope tells us that it works:
"Buyers love to show off their new home and I give them a closing gift that lets them do just that!
I design business and post cards that have a full color picture of their new home on one side of the card with the words "We've Moved" and on the back it has their names, address, phone number(s) and email address(es). At the bottom it says "Call our Real Estate Agent-YOUR name, YOUR phone number for great service" Of course the verbiage is totally customizable." Below is an "Anatomy Of A Change Of Address Post Card" system a number of agents are using with great success. One side of the card can be a photo of the new home. OR, it could simply be a rendering of a home, with a headline, "We've Moved". You can also use your photo editor to place your web site below the photo of the home (CLICK HERE to see last week's issue for exactly how to do this).
"Use flyer boxes in a different way. When you give the buyer a complete fact sheet, there is no reason for them to call you. For those of you who use a 1-800-Hotline number (See Agent Inner Circle Issue #3) the attached flyer works great. And don't forget you can use the other side of the flyer too. Just use your imagination."
Real estate can be a tough business. Even top agents need a continuous flow of guidance, support and new
ideas to keep going strong. When you share your tips, strategies and ideas for growing a more successful
business, everyone wins! And if you submit an idea, you automatically become eligible to WIN a BRAND NEW
iPod Nano. So don’t be shy: Tell us what you do to build and run your business successfully.
"Whenever I have a new listing I tell my clients that we need to work as a team in order to get their home sold, and that means that they get to help with the marketing. I make up business cards featuring the home on the front and of course my information is on the back. Sellers love to talk to their friends and family about their home and now they have a business card to pass out. I tell them if anyone has any questions, to flip the card over and have them give me a call."
"I am presently working with a couple who are looking to move out to Long Island. They are the fittest couple I have ever
met, and the husband (we'll call him Jim) is a body-builder/male model/motivational speaker. He is 6'2" of all muscle and
positive thinking.
One night, we were running late to the last of our appointments and it started to get dark. We pulled up in front of a Gable ranch in the area, the ones that look like a medieval castle, minus the moat! Hubby started slouching and hunching in his chair. Mr. Perfect Posture did something he never did before. "I feel negative energy here", he said. "I don't want to go in!"
His wife said, "Oh Jim, don't be a baby...we have an appointment! You're going to get Mike in trouble!"
Slowly he emerged from the car, head down and mumbling something to the effect that this was not to his liking...when we arrived at the front door, it was slightly ajar. I had called the owner earlier to tell him I would be a little late. He had told me to come right in...he'd leave the door open.
When I knocked and pushed open the door, it CREAKED LIKE CRAZY! Jim turned all shades of blue and started to turn to leave. His wife grabbed his muscle shirt and about-faced him. We walked in, and a 6'6" elderly gentleman appeared out of nowhere and scared the living daylights out of Jim! He turned and ran so quickly, that his wife's hold on his T-shirt caused it to rip.
He ran into my car and would not come out, so I showed the house to his wife. The owner asked what was his problem, and we both just said he wasn't feeling too well. Let me tell you, if that house had everything in it that they wanted, there was no way in hell that Jim would be caught dead in it!
I am thinking of taking him there for Trick or Treating!"
Nobody wants to lose a potential sale, listing or lead because they are down with the flu. You can help ensure that you don't come down with this dangerous, miserable, productivity-buster.
Vaccination against the flu each fall remains the primary way to prevent this disease. In addition to vaccination, the following simple actions can help decrease the spread of respiratory illnesses like the flu.
These simple precautions can keep you in top selling shape this flu season.
44% of REALTORS® communicate with their clients by e-mail more than 50% of the time.
--National Association of Realtors®, 2005 study
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